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Creative problem solving for managers : developing skills for decision making and innovation /

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Proctor, Tony
বিন্যাস: Printed Book
প্রকাশিত: New York: Routledge, 2019.
সংস্করন:5th Edition.
বিষয়গুলি:
সূচিপত্রের সারণি:
  • Preface to fourth edition
  • Creativity and it importance in business
  • Blocks to creativity
  • Theories of creativity
  • Problem solving and improvisation
  • Factors influencing people's ability to undertake ideation
  • Objective finding, fact finding and problem finding/definition
  • Morphological analysis and related techniques
  • Brainstorming and its variants
  • Lateral thinking and associated methods
  • Synectics
  • Miscellaneous ideation techniques
  • Evaluation
  • Decision making
  • Computer-assisted creative problem solving
  • Bibliography
  • Author index
  • Subject index.