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Invisible Influence : The hidden forces that shape behaviour

Introduction -- Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion : putting social influence to work.

Bibliographische Detailangaben
1. Verfasser: Jonah Berger
Format: Printed Book
Veröffentlicht: London Simon & Schuster UK Ltd 2016
Schlagworte:

University of Kerala

Bestandesangaben von University of Kerala
Signatur: O-,31M571x F7 (CR)
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