Invisible Influence : The hidden forces that shape behaviour

Introduction -- Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion : putting social influence to work.

Bibliographic Details
Main Author: Jonah Berger
Format: Printed Book
Published: London Simon & Schuster UK Ltd 2016
Subjects:
Social influence. Influence (Psychology) Behavior modification.

University of Kerala

Holdings details from University of Kerala
Call Number: O-,31M571x F7 (CR)
Copy Live Status Unavailable

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