Invisible Influence : The hidden forces that shape behaviour

Introduction -- Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion : putting social influence to work.

Bibliographic Details
Main Author: Jonah Berger
Format: Printed Book
Published: London Simon & Schuster UK Ltd 2016
Subjects:
Social influence. Influence (Psychology) Behavior modification.
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245 |a Invisible Influence : The hidden forces that shape behaviour 
260 |a  London  |b  Simon & Schuster UK Ltd  |c 2016 
300 |a  vi, 264 p. : ill ; 24 cm 
520 |a  Introduction -- Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion : putting social influence to work. 
650 |a  Social influence. Influence (Psychology) Behavior modification.  
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