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Invisible Influence : The hidden forces that shape behaviour

Introduction -- Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion : putting social influence to work.

書誌詳細
第一著者: Jonah Berger
フォーマット: Printed Book
出版事項: London Simon & Schuster UK Ltd 2016
主題:
その他の書誌記述
要約:Introduction -- Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion : putting social influence to work.
物理的記述:vi, 264 p. : ill ; 24 cm
ISBN:9781471148040