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Market management and project business development /

"Market Management and Project Business Development is a guide to the theory and practice of marketing and selling projects in business. Successfully marketing and selling a project to investors is so crucial an element of project management that it dictates whether the project is funded, and a...

Полное описание

Библиографические подробности
Главный автор: Smyth, Hedley
Формат: Printed Book
Опубликовано: New York: Routledge, 2015.
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