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Market management and project business development /

"Market Management and Project Business Development is a guide to the theory and practice of marketing and selling projects in business. Successfully marketing and selling a project to investors is so crucial an element of project management that it dictates whether the project is funded, and a...

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Dettagli Bibliografici
Autore principale: Smyth, Hedley
Natura: Printed Book
Pubblicazione: New York: Routledge, 2015.
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