|
|
|
|
| LEADER |
00970cam a22002298i 4500 |
| 020 |
|
|
|a 9781138567481 (hardback)
|
| 020 |
|
|
|a 9780815359951 (pbk.)
|
| 082 |
0 |
0 |
|a 658.82
|b MUL
|
| 100 |
1 |
|
|a Mullin, Roddy,
|
| 240 |
1 |
0 |
|a Sales promotion
|
| 245 |
1 |
0 |
|a Promotional marketing /
|c Roddy Mullin.
|
| 250 |
|
|
|a Second edition.
|
| 260 |
|
|
|a New York:
|b Routledge,
|c 2018.
|
| 300 |
|
|
|a 311 pages
|
| 500 |
|
|
|a Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Sales promotion.
|
| 650 |
|
0 |
|a Marketing.
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 297474
|d 297474
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_820000000000000_MUL
|7 0
|9 317019
|a IMK
|b IMK
|d 2020-09-07
|g 2389.00
|l 0
|o 658.82 MUL
|p IMK15700
|r 2020-09-07
|w 2020-09-07
|y BK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_820000000000000_MUL_P
|7 0
|9 338437
|a COM
|b COM
|d 2020-12-03
|l 0
|o 658.82 MUL.P
|p COM 8694
|r 2020-12-03
|t 1
|w 2020-12-03
|y BK
|