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Social marketing: rebels with a cause/
| Autor principal: | |
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| Outros Autores: | |
| Formato: | Printed Book |
| Publicado em: |
New York:
Routledge,
2018.
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| Edição: | Third edition. |
| Assuntos: |
Sumário:
- Harnessing the power of marketing
- Social marketing principles
- The shoulders of giants
- Making it happen- the toolbox
- Research and the teller of tales
- Compelling content
- Competitive analysis
- Critical marketing
- Spiritual dimensions
- Ethical issues
- Systems social marketing.