Učitavanje...
Social marketing: rebels with a cause/
| Glavni autor: | |
|---|---|
| Daljnji autori: | |
| Format: | Printed Book |
| Izdano: |
New York:
Routledge,
2018.
|
| Izdanje: | Third edition. |
| Teme: |
Sadržaj:
- Harnessing the power of marketing
- Social marketing principles
- The shoulders of giants
- Making it happen- the toolbox
- Research and the teller of tales
- Compelling content
- Competitive analysis
- Critical marketing
- Spiritual dimensions
- Ethical issues
- Systems social marketing.