Á lódáil...
Social marketing: rebels with a cause/
| Príomhúdar: | |
|---|---|
| Údair Eile: | |
| Formáid: | Printed Book |
| Foilsithe: |
New York:
Routledge,
2018.
|
| Eagrán: | Third edition. |
| Ábhair: |
Clár Ábhair:
- Harnessing the power of marketing
- Social marketing principles
- The shoulders of giants
- Making it happen- the toolbox
- Research and the teller of tales
- Compelling content
- Competitive analysis
- Critical marketing
- Spiritual dimensions
- Ethical issues
- Systems social marketing.