Lataa...
Social marketing: rebels with a cause/
| Päätekijä: | |
|---|---|
| Muut tekijät: | |
| Aineistotyyppi: | Printed Book |
| Julkaistu: |
New York:
Routledge,
2018.
|
| Painos: | Third edition. |
| Aiheet: |
Sisällysluettelo:
- Harnessing the power of marketing
- Social marketing principles
- The shoulders of giants
- Making it happen- the toolbox
- Research and the teller of tales
- Compelling content
- Competitive analysis
- Critical marketing
- Spiritual dimensions
- Ethical issues
- Systems social marketing.