|
|
|
|
| LEADER |
01355cam a22002058i 4500 |
| 020 |
|
|
|a 9781138190672 (hbk)
|
| 020 |
|
|
|a 9781138190689 (pbk)
|
| 082 |
0 |
0 |
|a 658.05467
|b SPO
|
| 100 |
1 |
|
|a Sponder, Marshall,
|
| 245 |
1 |
0 |
|a Digital analytics for marketing /
|c Marshall Sponder & Gohar F. Khan.
|
| 250 |
|
|
|a 1 Edition.
|
| 260 |
|
|
|a New York:
|b Routledge,
|c 2018.
|
| 300 |
|
|
|a 389 pages.
|
| 505 |
0 |
|
|a Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network.
|
| 650 |
|
0 |
|a Internet marketing.
|
| 650 |
|
0 |
|a Social media.
|
| 700 |
1 |
|
|a Khan, Gohar F.,
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 297210
|d 297210
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_054670000000000_SPO
|7 0
|9 316675
|a IMK
|b IMK
|d 2020-09-04
|g 3823.04
|l 0
|o 658.05467 SPO
|p IMK15706
|r 2020-09-04
|w 2020-09-04
|y BK
|