APA Edition Citation

Loudon, D. L. D. B. (1993). Consumer Behavior: : concepts & applications (4th ed.). McGraw Hill INC.

Chicago Edition Citation

Loudon, David L Della Bitta. Consumer Behavior: : Concepts & Applications. 4th ed. New York: McGraw Hill INC, 1993.

MLA Edition Citation

Loudon, David L Della Bitta. Consumer Behavior: : Concepts & Applications. 4th ed. McGraw Hill INC, 1993.

Warning: These citations may not always be 100% accurate.