Loading...
Creative arts marketing /
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Printed Book |
| Published: |
New York:
Routledge,
2018.
|
| Edition: | 3rd edition. |
| Subjects: |
Table of Contents:
- The context of arts marketing
- Developing audiences
- Marketing research
- Product
- Branding
- Pricing
- Marketing communications
- Making the arts available
- Marketing planning
- Leadership and management.