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Advertising and Promotion : an integrated marketing communications perspective
| Main Author: | |
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| Other Authors: | , |
| Format: | Printed Book |
| Published: |
New Delhi
Tata McGraw Hill Education
2009
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| Edition: | 7th ed |
| LEADER | 00541nam a22001577a 4500 | ||
|---|---|---|---|
| 999 | |c 295022 |d 295022 | ||
| 020 | |a 9780070144965 | ||
| 082 | |a 659.1 |b BEL | ||
| 100 | |a Belch, George | ||
| 245 | |a Advertising and Promotion |b : an integrated marketing communications perspective | ||
| 250 | |a 7th ed | ||
| 260 | |a New Delhi |b Tata McGraw Hill Education |c 2009 | ||
| 700 | |a Belch, Michael | ||
| 700 | |a Keyoor Purani | ||
| 942 | |c BK | ||
| 952 | |0 0 |1 0 |4 0 |6 659_100000000000000_BEL |7 0 |9 314159 |a PSY |b PSY |c GEN |d 2020-07-19 |l 0 |o 659.1 BEL |p PSY7181 |r 2020-07-19 |w 2020-07-19 |y BK | ||