APA Edition Citation

Belch, G., Belch, M., & Keyoor Purani. (2009). Advertising and Promotion: : an integrated marketing communications perspective (7th ed.). Tata McGraw Hill Education.

Chicago Edition Citation

Belch, George, Michael Belch, and Keyoor Purani. Advertising and Promotion: : An Integrated Marketing Communications Perspective. 7th ed. New Delhi: Tata McGraw Hill Education, 2009.

MLA Edition Citation

Belch, George, et al. Advertising and Promotion: : An Integrated Marketing Communications Perspective. 7th ed. Tata McGraw Hill Education, 2009.