The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must de...

詳細記述

書誌詳細
第一著者: David Burkus
フォーマット: Printed Book
出版事項: San Francisco Jossey- Bass 2014
主題:
Creative ability in business. Creative thinking. New products.
目次:
  • The creative mythology
  • The eureka myth
  • The breed myth
  • The originality myth
  • The expert myth
  • The incentive myth
  • The lone creator myth
  • The brainstorming myth
  • The cohesive myth
  • The constraints myth
  • The mousetrap myth.

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