The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must de...

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Bibliographic Details
Main Author: David Burkus
Format: Printed Book
Published: San Francisco Jossey- Bass 2014
Subjects:
Creative ability in business. Creative thinking. New products.
Table of Contents:
  • The creative mythology
  • The eureka myth
  • The breed myth
  • The originality myth
  • The expert myth
  • The incentive myth
  • The lone creator myth
  • The brainstorming myth
  • The cohesive myth
  • The constraints myth
  • The mousetrap myth.

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