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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas
How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must de...
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| Format: | Printed Book |
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San Francisco
Jossey- Bass
2014
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