Gupta, V. P., & Ila Sinha. (2007). Marketing Management. Researchco Book Centre.
Chicago Edition CitationGupta, V P., and Ila Sinha. Marketing Management. New Delhi: Researchco Book Centre, 2007.
MLA Edition CitationGupta, V P., and Ila Sinha. Marketing Management. Researchco Book Centre, 2007.
Warning: These citations may not always be 100% accurate.