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Developing new functional food and nutraceutical products /
Assessing everything from conceptualization of new products to marketing, this book provides a solid framework through which readers understand key concepts related to innovation, process development, research support, regulation, manufacturing, quality control, and marketing of functional food and...
| Altres autors: | , |
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| Format: | Printed Book |
| Publicat: |
UK
Academic Press
2017
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| Matèries: |
| Sumari: | Assessing everything from conceptualization of new products to marketing, this book provides a solid framework through which readers understand key concepts related to innovation, process development, research support, regulation, manufacturing, quality control, and marketing of functional food and nutraceutical products. Chapters provide insight into competitive analysis of the market, product design and development, intellectual property, ingredient sourcing, cost control, sales and marketing strategies. |
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| Descripció física: | xxxi, 511 pages : illustrations ; |
| Bibliografia: | Includes bibliographical references and index. |
| ISBN: | 9780128027806 (hbk) 0128027800 (hbk) |