APA Edition Citation

Kotler, P., Armstrong, G., & Agnihotri, P. Principles of marketing (17th Edition.).

Chicago Edition Citation

Kotler, Philip, Gary Armstrong, and Prafulla Agnihotri. Principles of Marketing. 17th Edition.

MLA Edition Citation

Kotler, Philip, et al. Principles of Marketing. 17th Edition.

Warning: These citations may not always be 100% accurate.