Kumar, A., & Meenakshi, N. (2016). Marketing management (3rd Edition.). Vikas.
Chicago Edition CitationKumar, Arun, and N. Meenakshi. Marketing Management. 3rd Edition. Noida: Vikas, 2016.
MLA Edition CitationKumar, Arun, and N. Meenakshi. Marketing Management. 3rd Edition. Vikas, 2016.
Warning: These citations may not always be 100% accurate.