Advertising and promotion: an integrated marketing communications perspective/

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Sonraí Bibleagrafaíochta
Príomhúdar: Belch, George E.
Údair Eile: Belch, Michael A., Purani, Keyoor
Formáid: Printed Book
Foilsithe: New York: McGraw Hill, 2019.
Eagrán:9th Edition
Ábhair:
Advertising management

Míreanna Comhchosúla