APA Edition Citation

Belch, G. E., Belch, M. A., & Purani, K. (2019). Advertising and promotion: An integrated marketing communications perspective (9th Edition.). McGraw Hill.

Chicago Edition Citation

Belch, George E., Michael A. Belch, and Keyoor Purani. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th Edition. New York: McGraw Hill, 2019.

MLA Edition Citation

Belch, George E., et al. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th Edition. McGraw Hill, 2019.

Warning: These citations may not always be 100% accurate.