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Services marketing : integrating customer focus across the firm/

Sonraí Bibleagrafaíochta
Príomhúdar: Zeithaml, Valarie A.
Údair Eile: Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Formáid: Printed Book
Foilsithe: Chennai: McGraw Hill Education, 2018.
Eagrán:7th edition.
Ábhair: