APA Edition Citation

Zeithaml, V. A., Bitner, M. J., Gremler, D. D., & Pandit, A. (2018). Services marketing: Integrating customer focus across the firm (7th edition.). McGraw Hill Education.

Chicago Edition Citation

Zeithaml, Valarie A., Mary Jo Bitner, Dwayne D. Gremler, and Ajay Pandit. Services Marketing: Integrating Customer Focus Across the Firm. 7th edition. Chennai: McGraw Hill Education, 2018.

MLA Edition Citation

Zeithaml, Valarie A., et al. Services Marketing: Integrating Customer Focus Across the Firm. 7th edition. McGraw Hill Education, 2018.