Kotler,Philip, & Keller,Kevin Lane. (2018). Marketing Management (15 Edition.). Pearson.
Chicago Edition CitationKotler,Philip, and Keller,Kevin Lane. Marketing Management. 15 Edition. Pearson, 2018.
MLA Edition CitationKotler,Philip, and Keller,Kevin Lane. Marketing Management. 15 Edition. Pearson, 2018.
Warning: These citations may not always be 100% accurate.