APA Edition Citation

Wirtz, J., & Lovelock, C. H. (2018). Essentials of services marketing (3rd edition.). Pearson.

Chicago Edition Citation

Wirtz, Jochen, and Christopher H. Lovelock. Essentials of Services Marketing. 3rd edition. Harlow, England: Pearson, 2018.

MLA Edition Citation

Wirtz, Jochen, and Christopher H. Lovelock. Essentials of Services Marketing. 3rd edition. Pearson, 2018.

Warning: These citations may not always be 100% accurate.