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The New Strategic Brand Management Advanced insights and Strategic thinking

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Dades bibliogràfiques
Autor principal:	Kapferer , Jean - Noel
Format:	Printed Book
Idioma:	Undetermined
Publicat:	Delhi : Kogan Page Ltd., 2012
Edició:	5 ed.
Matèries:	Web marketing > Meta market > MIS > CLRP > Brand management >

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