Kumar, V. (2015). Marketing research: A global Outlook (7 ed.). Sage Publication.
Chicago Edition CitationKumar, V. Marketing Research: A Global Outlook. 7 ed. NewDelhi: Sage Publication, 2015.
MLA Edition CitationKumar, V. Marketing Research: A Global Outlook. 7 ed. Sage Publication, 2015.
Warning: These citations may not always be 100% accurate.