Strategic Brand Management

Antzeko izenburuak

• Strategic brand management: building measures and managing brand equity /
  nork: Keller, Kevin Lane
  Argitaratua: (2011)
• Concepts in Strategic Brand Management and Business Policy
  nork: Wheelen, Thomas, L
  Argitaratua: (2013)
• Strategic Management: Text and Cases
  nork: Jacob Thomas
  Argitaratua: (2016)
• Strategic brand magement : building , measuring and managing brand equity
  nork: Keller, Kevine Lane; Parameswaran, M G; Jacob, Isaac
  Argitaratua: (2011)
• Strategic brand magement : building , measuring and managing brand equity
  nork: Keller, Kevine Lane; Parameswaran, M G; Jacob, Isaac
  Argitaratua: (2011)