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Strategic Brand Management
| Κύριος συγγραφέας: | Keller, Kevin Lane, Parameswaran, M G, Jacob Issac |
|---|---|
| Μορφή: | Printed Book |
| Γλώσσα: | Undetermined |
| Έκδοση: |
Pearson Education,
2013
|
| Έκδοση: | 3 ed. |
| Θέματα: |
Παρόμοια τεκμήρια
-
Strategic brand management: building measures and managing brand equity /
ανά: Keller, Kevin Lane
Έκδοση: (2011) -
Concepts in Strategic Brand Management and Business Policy
ανά: Wheelen, Thomas, L
Έκδοση: (2013) -
Strategic Management: Text and Cases
ανά: Jacob Thomas
Έκδοση: (2016) -
Strategic brand magement : building , measuring and managing brand equity
ανά: Keller, Kevine Lane; Parameswaran, M G; Jacob, Isaac
Έκδοση: (2011) -
Strategic brand magement : building , measuring and managing brand equity
ανά: Keller, Kevine Lane; Parameswaran, M G; Jacob, Isaac
Έκδοση: (2011)