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Strategic Brand Management
| Hlavní autor: | Keller, Kevin Lane, Parameswaran, M G, Jacob Issac |
|---|---|
| Médium: | Printed Book |
| Jazyk: | Undetermined |
| Vydáno: |
Pearson Education,
2013
|
| Vydání: | 3 ed. |
| Témata: |
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