Strategic Brand Management

Míreanna Comhchosúla

• Strategic brand management: building measures and managing brand equity /
  le: Keller, Kevin Lane
  Foilsithe: (2011)
• Concepts in Strategic Brand Management and Business Policy
  le: Wheelen, Thomas, L
  Foilsithe: (2013)
• Strategic Management: Text and Cases
  le: Jacob Thomas
  Foilsithe: (2016)
• Strategic brand magement : building , measuring and managing brand equity
  le: Keller, Kevine Lane; Parameswaran, M G; Jacob, Isaac
  Foilsithe: (2011)
• Strategic brand magement : building , measuring and managing brand equity
  le: Keller, Kevine Lane; Parameswaran, M G; Jacob, Isaac
  Foilsithe: (2011)