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Strategic Brand Management
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Printed Book |
| Γλώσσα: | Undetermined |
| Έκδοση: |
Pearson Education,
2013
|
| Έκδοση: | 3 ed. |
| Θέματα: |
| LEADER | 00533nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 200324s9999 xx 000 0 und d | ||
| 082 | |a 658.402 |b KEL-S | ||
| 100 | |a Keller, Kevin Lane, Parameswaran, M G, Jacob Issac | ||
| 245 | 0 | |a Strategic Brand Management | |
| 250 | |a 3 ed. | ||
| 260 | |b Pearson Education, |c 2013 | ||
| 650 | |a Strategic management-- Executive management | ||
| 942 | |c BK | ||
| 999 | |c 285708 |d 285708 | ||
| 952 | |0 0 |1 0 |4 0 |6 658_402000000000000_KELS |7 0 |9 304249 |a SDE |b SDE |d 2014-09-17 |l 0 |o 658.402 KEL-S |p SDE21377 |r 2020-03-27 |w 2020-03-27 |y BK | ||