APA Edition Citation

Keller, K. L. (2013). Strategic Brand Management (3 ed.). Pearson Education.

Chicago Edition Citation

Keller, Kevin Lane. Strategic Brand Management. 3 ed. Pearson Education, 2013.

MLA Edition Citation

Keller, Kevin Lane. Strategic Brand Management. 3 ed. Pearson Education, 2013.

Warning: These citations may not always be 100% accurate.