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Concepts in Strategic Brand Management and Business Policy

Bibliographic Details
Main Author: Wheelen, Thomas, L
Other Authors: Hunger, David J
Format: Printed Book
Language:Undetermined
Published: Pearson Education, 2013
Subjects:
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082 |a 658.402  |b WHE-S 
100 |a Wheelen, Thomas, L 
245 0 |a Concepts in Strategic Brand Management and Business Policy 
260 |b Pearson Education,  |c 2013 
650 |a Strategic management-- Executive management 
700 |a  Hunger, David J 
942 |c BK 
999 |c 285707  |d 285707 
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