Wheelen, T., L, & Hunger, D. J. (2013). Concepts in Strategic Brand Management and Business Policy. Pearson Education.
Chicago Edition CitationWheelen, Thomas, L, and David J. Hunger. Concepts in Strategic Brand Management and Business Policy. Pearson Education, 2013.
MLA Edition CitationWheelen, Thomas, L, and David J. Hunger. Concepts in Strategic Brand Management and Business Policy. Pearson Education, 2013.
Warning: These citations may not always be 100% accurate.