Services Marketing: Concepts & Practices

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Hlavní autor: Kapoor, Ramneek : Paul,Justin : Halder, Biplab
Médium: Printed Book
Jazyk:Undetermined
Vydáno: TATA McGraw-Hill Education Private Limited New Delhi, 2012
Témata:
India and Service Sector > Service Demand Management > Service quality management > CRM > India and marketing

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