Services Marketing: Concepts & Practices

Bibliographic Details
Main Author: Kapoor, Ramneek : Paul,Justin : Halder, Biplab
Format: Printed Book
Language:Undetermined
Published: TATA McGraw-Hill Education Private Limited New Delhi, 2012
Subjects:
India and Service Sector > Service Demand Management > Service quality management > CRM > India and marketing
Description
Physical Description:432p.

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