Rao, R. M. K. (2013). Services Marketing (2 ed.). Pearson.
Chicago Edition CitationRao, Rama Mohana K. Services Marketing. 2 ed. Pearson, 2013.
MLA Edition CitationRao, Rama Mohana K. Services Marketing. 2 ed. Pearson, 2013.
Warning: These citations may not always be 100% accurate.