Srinivasan , R. (2012). Services Marketing: The Indian Context (3 ed.). PHI Learning Pvt. Ltd.
Chicago Edition CitationSrinivasan , R. Services Marketing: The Indian Context. 3 ed. NewDelhi: PHI Learning Pvt. Ltd, 2012.
MLA Edition CitationSrinivasan , R. Services Marketing: The Indian Context. 3 ed. PHI Learning Pvt. Ltd, 2012.
Warning: These citations may not always be 100% accurate.