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|a Nargundkar, Rajendra
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|a Services Marketing: Text and Cases
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|a 2 ed.
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| 260 |
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|a NewDelhi :
|b TATA McGraw-Hill Publishing Company Ltd.,
|c 2008
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| 300 |
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|a 451p.
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| 650 |
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|a India and Service Sector-- Service Demand Management-- Service quality management-- CRM-- India and marketing
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| 942 |
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|c BK
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