Sasikumar, K. (2010). Brand management Practices: Issues and Trends (1 ed.). Himalaya Publishing House.
Chicago Edition CitationSasikumar, K. Brand Management Practices: Issues and Trends. 1 ed. Himalaya Publishing House, 2010.
MLA Edition CitationSasikumar, K. Brand Management Practices: Issues and Trends. 1 ed. Himalaya Publishing House, 2010.
Warning: These citations may not always be 100% accurate.