APA Edition Citation

Mathur, U. C. (2011). Brand management: Text and cases (2 ed.). Excel Books.

Chicago Edition Citation

Mathur, U C. Brand Management: Text and Cases. 2 ed. Excel Books, 2011.

MLA Edition Citation

Mathur, U C. Brand Management: Text and Cases. 2 ed. Excel Books, 2011.

Warning: These citations may not always be 100% accurate.