APA Edition Citation

Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan Page Ltd..

Chicago Edition Citation

Kapferer, J N. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. Delhi: Kogan Page Ltd., 2012.

MLA Edition Citation

Kapferer, J N. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. Kogan Page Ltd., 2012.

Warning: These citations may not always be 100% accurate.