Rajeev Batra, e. a. (2009). Advertising Management (5 ed.). Pearson Education.
Chicago Edition CitationRajeev Batra, et al. Advertising Management. 5 ed. Pearson Education, 2009.
MLA Edition CitationRajeev Batra, et al. Advertising Management. 5 ed. Pearson Education, 2009.
Warning: These citations may not always be 100% accurate.