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Explaining Research: How to Reach Key Audiences to Advance Your Work
Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate t...
| Format: | Printed Book |
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Oxford University Press
2010
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Table of Contents:
- Explaining your research is a professional necessity
- Learning a new communications paradigm. Understand your audiences ; Plan your research communication strategy
- Effectively reaching your peers. Give compelling talks ; Develop informative visuals ; Create effective poster presentations ; Write clear research explanations ; Build a quality web site
- Engaging lay audiences. Forge your research communications strategy ; The essential news release ; Craft releases that tell your research story ; Target releases to key audiences ; Produce effective research photography ; Produce informative research videos ; Organize dynamic multimedia presentations ; Create e-newsletters, wikis, blogs, podcasts, social networks, and webinars ; Write popular articles, op=eds, and essays ; Author popular books ; Become a public educator ; Persuade administrators, donors, and legislators
- Explaining your research through the media. Parse publicity's pros and cons ; Understand journalists ; Meet journalists' needs ; Prepare for media interviews ; Make the interview work for you ; Protect yourself from communication traps ; Manage media relations at scientific meetings ; Should you be a public scientist?