Loading...

The Art of Choosing

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose...

Full description

Bibliographic Details
Main Author: Sheena Iyengar
Format: Printed Book
Published: Little Brown 2010
Subjects:
Table of Contents:
  • The call of the wild
  • A stranger in strange lands
  • Song of myself
  • Senses and sensibilities
  • I, robot
  • Lord of the things
  • And then there were none.